Customer service is one of the most important aspect of any business. And if you want your website to be successful, you’re going to have to treat it like a business. That also means making sure that it provides the best possible customer service to its visitors. One of the best ways to do that is to build a Facebook chatbot into your website, which will allow you to keep in direct contact with your site’s audience. In this article, we’ve outlined the top reasons why you should use a facebook messenger bot on your website, and how it revolutionizes customer experience.
Ease of Use
The first thing to note about a Facebook chat box is that it’s very easy to use. When visiting your website, people will see a little window pop up through which they can chat with you or someone else from your support team. There’s no need for them to write personal information, write down their first name, last name and email, as is often the case in classic contact forms. Instead, they’ll see that it’s as easy as writing ‘hi there’ into the box and getting started. The best thing about this is that it also encourages more people to take the initiative of contacting you. That’s a great way to create a feeling of personal connection with your web visitors, and start building a relationship with them.
A Multimedia Platform
A Facebook messenger bot has some pretty cool additional features which make it the perfect choice for your website. First, it can be used to send a variety of media, like text, image or video. You could even use the chat to send a location, or ask your visitor to send you their location. Sure, you won’t need to share pictures, videos or even gifs with all of your visitors, but it remains a useful feature to have. For example, they could send you a picture of something they need help with, instead of having to describe the problem.
You use Facebook and I use Facebook, and, of course, (almost) all your visitors use Facebook. When they see the Facebook messenger bot pop up on your website, they’re encountering something familiar, something safe. From the get-go, they’ll get the feeling that they’re in known territory and can talk freely. Because people are used to the look of the messenger bot, they also tend to be more relaxed in their communications, writing on the bot like they would to a friend, with emoticons and exclamation marks! If having your web visitors feel safe and comfortable is a priority to you, then getting a Facebook chat bot is definitely a good option.
Learn A Bit More About Your Visitors
Facebook tracks all our data and suffice to say, many of us are unhappy about it. When it comes to business however, Facebook’s never-ending data mine can really come in handy. When chatting with users through Facebook’s bot, you’ll be able to learn quite a lot of information on them straight away. What is their name, where they come from, where they live, and even how old they are. All of this can really help you make your communication style more appropriate to each user, reinforcing that feeling of connection.
Automate Your Chat
Having a chatbot can be difficult to manage if you need to answer every query personally as it comes through. Fortunately, a Facebook messenger chatbot lets you automate your answers to a couple of frequent question. If users are constantly asking when a certain product will be back in stock, or how to take a certain action on your website, they can receive an automated message telling them just that. Save yourself some time, and make sure your web visitors are always receiving the info they need straight away—that’s a win-win!
Having a Facebook chatbot on your website is a great way of creating contact with your web visitors. Not only is it an easy platform to use, but it’s also very familiar to every party involved, and can provide you with additional details on your audience. If increasing the level of customer service on your website is a priority, then installing a Facebook messenger bot may well be the simplest and best way to do so.